Customer Feedback

Working with customer feedback

The customer feedback section is a collection of all feedback in your account, sorted in three tabs: 

  • Unsorted are all of the feedback that have yet to be reviewed or actioned. 
  • Backlog are all of feedback that you have already looked at and made any necessary edits to, like linking to ideas or adding a tag. 
  • Archived are all of those feedback that you have decided to remove from your Unsorted or Backlog views. 

For all views, you have access to custom views and filters to help you digest available data a bit better. All lists under feedback, including companies and contacts, are customizable via the list settings.



Gathering Feedback

You can gather feedback in a variety of ways:

Tracking Feedback

As feedback comes in, it will be added to the Unsorted tab. We recommend you immediately add a tag so you can find it later, and if you choose to keep it in your Backlog, move it to that tab.

If this is a new piece of feedback that you think has potential, you can turn it into an idea to start tracking it.

If this is a duplicate piece of feedback from another client, you can track it under one idea so that you can eventually get back to people who requested it. The more pieces of feedback are linked to an idea, the higher the customer feedback number will be, allowing you to prioritize your ideas backlog better.  

Managing Companies and Contacts

You have the ability to manage Companies and Contacts, so you can keep track of feedback as they come in.

Tip: Be sure to add an email address to the contact name to avoid any duplicates later on.


  • Avatar
    Aaron Oosterbaan

    Clicking the 'customer desire' link on this article leads to a 404

  • Avatar
    Andrea Saez

    Hi @Aaron, apologies for that! Customer desire is now just the 'feedback' column on the ideas list