Idea attributes and fields

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  • Availability
    • Plan: All
  • Roles and Permissions
    • Add/Delete: Admin, Editor
    • Edit: Editor, Reviewer (only if feedback creator)
    • View only: Reviewer 

Idea attributes give more context and information about an Idea. These attributes can be used to filter the Ideas list to help you hone in on particular themes or strands of work. 

The following attributes are available on all Ideas:

    • Product 
      The product (or products) the Idea relates to. 
    • Roadmap Initiative 
      The Initiative the Idea is contributing towards - see here for how to connect your Ideas and Initiatives.
    • Added by
      Who added the Idea. If done via the API or portal, it will reflect the owner. This cannot be changed.
    • Personas
      Persona the Idea relates to.
    • Tags
      Tags to help highlight the Idea's theme.
    • Impact and effort
      A score for the estimated impact an Idea could have, and the effort needed to make it happen.
    • Confidence
      A score for how confident you are in the success of the Idea.
    • Date Created
      The date the Idea was created.
    • Source
      The source the Idea was collected from.

Idea to Vision alignment

Working with Ideas day-to-day means that it's sometimes easy to lose track of the bigger picture, and keep potential features aligned with your overall product strategy. ProdPad's AI comparison tool helps you to check the relevance of an Idea against your product vision as defined in your product canvas, and gives you tips and suggestions for better alignment. 

If you haven't assigned an Idea to a product, or if it's linked to more than one, you'll be prompted to choose which product you want to compare the Idea to.

The tool will present you with a comparison analysis, which you can use as the basis to further refine your Idea. This feature is currently in beta, so please share any thoughts and feedback. See our AI FAQ for further information on how this feature works. 

Idea fields 

Every Idea comes with default fields that help you flesh out the Idea. 


A topline summary of what the Idea is about. Try phrasing it as a hypothesis, a question or a problem to solve - rather than just a feature you want to build e.g Will adding more API end points increase useage? 


This is space to expand on the Idea, and get into the details. You can use our AI description generator to help build out this area and edit the AI-generated Idea description in the modal before saving it to your Idea. For more information on our AI tools, see our FAQ

What problem are you trying to solve?

This field is designed to help you focus on the core reason for an Idea. By identifying the problem you're hoping to address, you can get a better Idea of the value of and reason for an Idea, and avoid being too feature-led. 

What value would it provide, if solved?

As above, this area is to help you hone in on the benefit the Idea could yield. 

Target outcomes

As you build out an Idea, you should get an idea of the effect and impact you expect it to have. Use this field to help define what you're hoping to achieve with your Idea. Remember - without an idea of what outcome you want, it's harder to measure success. 

Actual outcomes

Use this area to record the end impact of an Idea. This field is a great way to reflect on an Idea - did it achieve what you expected it would? What happened differently? (Just to note, this field will only appear once you have created the Idea). 

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