How can I link our business and product objectives?

Objectives are strategic areas of interest or a particular goal you wish to achieve across your products.

Objectives are available on the portfolio level across all subscription plans. That is, they can be applied to all roadmap cards on all available products. Starting with the Advanced plan, you can also create and assign product-specific objectives.

Once you have setup your objectives they can be added to any roadmap card and then be used as a filter so you quickly see which initiatives you are taken on to reach your objectives.

For those on Performance plans or for those that have purchased our add-ons you also have access to Key Results to help you measure the impact of the objective itself.

For example, if your objective is around reducing churn, a key result may be to reduce churn by 10%.

Once your key result is created, you can keep track of its status and importantly you can also link initiatives to it so you have a better understanding of how the work you are doing will impact those outcomes.