Working with Objectives and Key Results

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Objectives are strategic areas of interest or a particular goal you wish to achieve across your products.

Once an objective has been created, you can then add key results below it. Key results help you measure the impact of the objective itself. A roadmap card can have multiple objectives if needed, although we generally recommend having no more than 2 to ensure you don't lose sight of the scope of the initiative itself.

Once your key result is created, you can also link initiatives to it so you have better understanding of how the work you are doing will impact those outcomes. Our AI-powered key results generator makes it easy to draft and work on metrics for your objectives.