Objectives and Key Results
Objectives and key results help you align your entire team and ensures you're all working towards the same set of goals and outcomes.
Objectives are strategic areas of interest and allows you to focus on a goal that you wish to achieve across your products. Once an objective has been created, you can then create key results within them.
Key results help you measure the impact of the objective itself.
For example, if your objective is around reducing churn, a key result may be to reduce churn by 10%.
Once your objectives and key result are created, you can start linking initiatives to them so you have better understanding of how the work you are doing will impact those outcomes.
Here are some helpful blog posts on Objectives: