Objectives and Key Results

Objectives and key results help you align your entire team and ensure you're all working towards the same set of goals and outcomes.

Objectives are strategic areas of interest and allow you to focus on a goal that you wish to achieve across your products. Once an objective has been created, you can then create key results within them. 

Key results help you measure the impact of the objective itself.

For example, if your objective is around reducing churn, a key result may be to reduce churn by 10%. Use our AI-powered key result generator to help you draft and scope out potential key results. Read more about how ProdPad uses AI here.

Once your objectives and key results are created, you can start linking initiatives to them so you have a better understanding of how the work you are doing will impact those outcomes.