Personas

How user personas benefit your backlog management

Benefit

Don’t just build something - build something with purpose! Personas are a great way of understanding your target audience and ensure your team is user-centric.

How to do it

The Personas section allows you to create different buyer and user personas for your product. Once these are created, you can link both ideas and feedback to the relevant personas.

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Top tip!

User personas aren’t just for you and your product team to hang onto. They have really valuable context that everyone else working with you could use too!

If you’re throwing specs over to your development team, user personas give them the context they need to make judgment calls during build. Personas also help marketing teams understand their audience better so they can set up more effective messaging and targeting.

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