What is a product canvas?

The product canvas is a simple structure to help you visualize your product goals alongside your business goals.

Roman Pichler points out: "The canvas is designed so that the information flows from left to right starting with the personas. This puts the user at the center of the development effort, and it ensures that you develop a product that is beneficial and desirable."

With a section each for each of the following, the product canvas ends up being a useful reference for everyone at the company for what it is you are working towards together: .

  • Vision
  • KPI’s
  • Product description
  • User persona interactions
  • Designs

Don’t try to fill this out on your own. We recommend getting your exec team together for this, especially because it stirs up important conversations that might otherwise fall by the wayside.


Further reading:


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